With instant win, participants know right away if they are winners.
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Define “instant win” mechanism (frequency of winners)
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Personalize win/lose messages
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Define how many times a participant can play (one time only, once per day, once per hour, etc.)
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Define maximum number of entrants
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Manage prizes and winners
Identifying participants:
- Customize identification forms from A to Z and choose from a large selection of field types
- Use Facebook Connect or your own registration system (single sign-on)
Customization:
- Full customization of all elements of a campaign (dimensions, colors, fonts, buttons, etc.) through a library of templates or your own CSS
- Use a background picture or a top banner
- Customize all e-mails (exit e-mail, invitations)
- Adapt the look and feel of your campaign for each publication channel
- Use a captcha to limit spamming and robots
Viral Campaigns:
- Activate Like or Send buttons
- Invite friends and earn extra points
- Post campaign, score or profile on Facebook wall
- Notify Facebook friends to participate
Monetization:
- Collect profiles for advertisers through co-registration module
- Insert an adserver tag into your campaign
- Complete co-branding of a campaign (and e-mailings) with advertiser/sponsor
- Link to advertiser’s website
- Use your advertiser’s multimedia material
- Present a qualification survey to enrich profiles
Statistics:
- Access and export detailed campaign statistics and leads
- Access and filter all unique profiles through CRM module
- Use your own tags or official measurement tags (CIM, XiTi, etc.)
- Manage prizes and winners
- Exclude IP addresses
Publication:
- Publish on one or more websites, Facebook pages or mobile sites
- Use a widget or generate a mini site with your header and footer
- Limit access to campaign to Facebook fans (“fan lock”)
- Use an XML file
